Why should I create a mailing list?
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It is important to create mailing lists for effective marketing. On the web creating mailing lists is even more important as your customers and prospects need to be reminded of your presence again and again. (Please make sure that you obtain permission from people to use their email addresses before including them in your mailing list.)
One important use of a mailing list is to send ezines to your subscribers. An ezine is an email newsletter. Another is to send email courses or follow up autoresponder messages to your prospects and customers.