How to Make More Money with Email Marketing

Are you wondering if email marketing can help you make more money?

Research shows that email marketing (if done the right way) can be very helpful in convincing people to order or spend more money on your website. Here are some facts: (source: Marketing Experiments Journal)

1. An email message sequence can be utilized to create a visitor return rate of more than 46% within five days.
2. A well planned email marketing campaign can result in a 49% increase in sales in just four days.
3. The number one technique to optimize the effectiveness of email message sequence is to automate it.

Build a subscriber list

The best way to make money from email marketing is to create your own list and send them well written emails on a regular basis. This requires more effort as compared to buying an email list but gives much better results.

Place a subscribe form on every page of your website and offer a subscription incentive. If you can’t offer free gifts, give them a clearly stated benefit for subscribing, for example: “Join to receive subscriber only special deals”.

Follow up with prospects

Create a sequence of email messages which aim to convince your reader to buy. It is important to keep reminding your prospects about your offer so that they don’t forget about you. This is called following up with prospects. If you have a follow up system in place, it will help you in raising conversion rates and making more money.

What is a follow up system?

This system sends marketing emails to your subscribers, at intervals specified by you. As it is automated, you don’t have to worry about sending emails manually. Just set up your email marketing messages and place a subscribe form in your website, and it will take care of the rest. This type of system is popularly known as a follow up autoresponder system. (Ecourse Wizard is a user friendly autoresponder system with prices starting from only $2 per month.)

Give an irresistible offer

Once people subscribe, it is important to keep their interest alive by offering good content. (Click here to read “How to write follow up autoresponder messages.”)

Your message sequence must convince subscribers to take action. Time limited offers work well to convince people to act now. Here are some ideas:

1. Offer a free gift with every order
2. Offer discounts
3. Offer free consultation and support

Special offers can also be used to convince people to spend more money. This is helpful if you are selling multiple products/services. Here are some ideas:

1. Offer discounts when people buy two or more products
2. Offer free shipping on a minimum order amount
3. Offer free gift on a minimum order amount

Let email marketing convert subscribers to paying customers

Using a follow up autoresponder system ensures that you stay in touch with your subscribers. When they receive messages from you on a regular basis, there is a greater chance that they will be convinced to buy from you. Constant email reminders coupled with irresistible offers are a combination which is guaranteed to make you more money.